Comunicación Verbal y No Verbal

Gobernar es comunicar.

"Gobernar es comunicar. La comunicación es clave en la actualidad. Cada Ciudad, Provincia o Región tiene una identidad y el mensaje surge de esa identidad colectiva. Hacer públicas las políticas y principalmente los problemas de la sociedad, ofrece a ciudadanas y ciudadanos los elementos necesarios para motivar a la participación y al diálogo en la búsqueda de consensos proyectivos." Miguel Duarte *

* DUARTE; Miguel Angel -comp- (2012): Más allá de las urnas. Políticas públicas de integración social en el siglo 21. Editorial Académica Española. ISBN 978-3-659-05099-2.

10 estrategias de manipulación mediática

Las 10 Estrategias de Manipulación Mediática - Noam Chomsky leído por Ed...

Las 10 Estrategias de Manipulación Mediática - Noam Chomsky

Top 10 Media Manipulation Strategies. Noam CHOMSKY 

Renowned critic and always MIT linguist Noam Chomsky, one of the classic voices of intellectual dissent in the last decade, has compiled a list of the ten most common and effective strategies resorted to by the agendas “hidden” to establish a manipulation of the population through the media. Historically the media have proven highly efficient to mold public opinion. Thanks to the media paraphernalia and propaganda, have been created or destroyed social movements, justified wars, tempered financial crisis, spurred on some other ideological currents, and even given the phenomenon of media as producers of reality within the collective psyche. But how to detect the most common strategies for understanding these psychosocial tools which, surely, we participate? Fortunately Chomsky has been given the task of synthesizing and expose these practices, some more obvious and more sophisticated, but apparently all equally effective and, from a certain point of view, demeaning. Encourage stupidity, promote a sense of guilt, promote distraction, or construct artificial problems and then magically, solve them, are just some of these tactics. 

1) The strategy of distraction 

The primary element of social control is the strategy of distraction which is to divert public attention from important issues and changes determined by the political and economic elites, by the technique of flood or flooding continuous distractions and insignificant information. 

Distraction strategy is also essential to prevent the public interest in the essential knowledge in the area of the science, economics, psychology, neurobiology and cybernetics. 

“Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think, back to farm and other animals (quote from text Silent Weapons for Quiet War).” 

2) Create problems, then offer solutions 

This method is also called “problem -reaction- solution.“ 

It creates a problem, a “situation” referred to cause some reaction in the audience, so this is the principal of the steps that you want to accept. 

For example: let it unfold and intensify urban violence, or arrange for bloody attacks in order that the public is the applicant’s security laws and policies to the detriment of freedom. 

Or create an economic crisis to accept as a necessary evil retreat of social rights and the dismantling of public services. 

3) The gradual strategy 

Acceptance to an unacceptable degree, just apply it gradually, dropper, for consecutive years. 

That is how they radically new socioeconomic conditions (neoliberalism) were imposed during the 1980s and 1990s: 

* the minimal state 

* privatization 

* precariousness 

* flexibility 

* massive unemployment

* wages

* do not guarantee a decent income, 

...so many changes that have brought about a revolution if they had been applied once. 

4) The strategy of deferring 

Another way to accept an unpopular decision is to present it as “painful and necessary”, gaining public acceptance, at the time for future application. 

It is easier to accept that a future sacrifice of immediate slaughter. 

* First, because the effort is not used immediately 

* Then, because the public, masses, is always the tendency to expect naively that “everything will be better tomorrow” and that the sacrifice required may be avoided 

This gives the public more time to get used to the idea of change and accept it with resignation when the timecomes. 

5) Go to the public as a little child 

Most of the advertising to the general public uses speech, argument, people and particularly children’s intonation, often close to the weakness, as if the viewer were a little child or a mentally deficient. 

The harder one tries to deceive the viewer look, the more it tends to adopt a tone infantilizing. 

Why? 

* “If one goes to a person as if she had the age of 12 years or less, then, because of suggestion, she tends with a certain probability that a response or reaction also devoid of a critical sense as a person 12 years or younger.” (see Silent Weapons for Quiet War) 

6) Use the emotional side more than the reflection 

Making use of the emotional aspect is a classic technique for causing a short circuit on rational analysis, and finally to the critical sense of the individual. 

Furthermore, the use of emotional register to open the door to the unconscious for implantation or grafting ideas , desires, fears and anxieties , compulsions, or induce behaviors … 

7) Keep the public in ignorance and mediocrity 

Making the public incapable of understanding the technologies and methods used to control and enslavement. 

* “The quality of education given to the lower social classes must be the poor and mediocre as possible so that the gap of ignorance it plans among the lower classes and upper classes is and remains impossible to attain for the lower classes (See Silent Weapons for Quiet War).” 

8) To encourage the public to be complacent with mediocrity 

Promote the public to believe that the fact is fashionable to be stupid, vulgar and uneducated… 

9) Self-blame Strengthen 

To let individual blame for their misfortune, because of the failure of their intelligence, their abilities, or their efforts. 

So, instead of rebelling against the economic system, the individual auto-devaluate and guilt himself, which creates a depression, one of whose effects is to inhibit its action. 

And, without action, there is no revolution! 

10) Getting to know the individuals better than they know themselves 

Over the past 50 years, advances of accelerated science has generated a growing gap between public knowledge and those owned and operated by dominant elites. 

Thanks to biology, neurobiology and applied psychology, the “system” has enjoyed a sophisticated understanding of human beings, both physically and psychologically. 

The system has gotten better acquainted with the common man more than he knows himself. 

This means that, in most cases, the system exerts greater control and great power over individuals, greater than that of individuals about themselves.

CONGRESO "200 AÑOS: MEDIOS, COMUNICACIÓN Y CULTURA". ESCUELA DE CIENCIAS DE LA INFORMACIÓN (UNC).

"200 AÑOS: MEDIOS, COMUNICACIÓN Y CULTURA".

Escuela de Ciencias de la Información - Universidad Nacional de Córdoba

8, 9 y 10 de Setiembre de 2010.

ORGANIZAN. Cátedras Taller de Lenguaje I y Producción Gráfica (A); Taller de Lenguaje II y Producción Radiofónica; Taller de Lenguaje III y Producción Audiovisual; Movimientos Estéticos; Secretaría de Ciencia y Técnica de la ECI.

PRESENTACIÓN. Los siglos XIX y XX son decisivos en la historia de las transformaciones relacionadas con los medios masivos de comunicación. La revolución tecnológica modificó sustancialmente las maneras de comunicarse de la sociedad y las formas en que los sectores de poder toman contacto o informan acerca de sus actos a los ciudadanos. El periódico deja de tener motivaciones exclusivamente políticas y con la consolidación del estado burgués comienzan a vislumbrarse los intereses económicos y la transformación de iniciativas personales en empresas comerciales: es el paso de la empresa artesanal del viejo editor a la empresa capitalizada. Ya en la segunda mitad del siglo XIX, la prensa está al alcance de todos los sectores sociales. Los ejemplares son muy económicos, ya no se dirigen a una aristocracia adinerada e instruida, sino a un público masivo y heterogéneo. De la mano del avance técnico se van constituyendo los grandes consorcios periodísticos. En esta época comienza una tendencia a la unificación de las organizaciones periodísticas que se expondrá en toda su magnitud a partir de la segunda mitad del siglo XX. En nuestro país, la consolidación de la prensa gráfica comienza hacia finales del siglo XIX, mientras que en el siglo XX se afianza el desarrollo de la radio y la Tv. Los doscientos años de independencia son propicios para reflexionar sobre el desarrollo de la comunicación y los medios en nuestro país, su historia, su producción, la constitución de los medios como empresas, los medios alternativos, la investigación en comunicación, la relación comunicación-sociedad, etc.

Viernes 10 de septiembre a las 16:30 horas.

Lugar: Auditorio Escuela de Ciencias de la Información UNC.

Panel: "DE REVOLUCIONES Y CONMEMORACIONES".

Panelistas: 

Susana FIORITO (Biblioteca Bella Vista)

Miguel Angel DUARTE (UNC - UCC)

María PAULINELLI (UNC)

Coordina: Jesús NAVARRO (UNC)

Más información en:

www.eci.unc.edu.ar/congresobicentenario

congresobicentenario@eci.unc.edu.ar